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Research papers

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006
Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira
October 8, 2006
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Citation

Torres, Aguiar and Limeira (2006a, October 08). Bottom of the pyramid. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/bottom-of-the-pyramid